Creativity or Clout? - Connections

As a creative who frequently moves between countries, I have relied on social media to expand my circle both within and beyond my industry. However, in doing so, I have encountered a troubling pattern. Many people claim they are looking to connect with 'like-minded' individuals, but in reality, they are not.

When I reached out, I quickly noticed that conversations went nowhere. These individuals were not truly there to connect; instead, they seemed to seek temporary attention, using brief interactions as a means to keep themselves engaged. They claimed to be open to collaboration, but their words were empty, there was no real intent behind them.

This behavior is becoming increasingly common, diminishing the credibility of those who genuinely wish to expand their networks and collaborate. The phrase 'open for collaboration' has been reduced to a buzzword, a superficial statement that holds little to no weight. Instead of fostering meaningful relationships, many use social media merely as a tool for self-validation.

As this trend grows, it makes it harder for creatives to discern who is truly interested in building something substantial from those who are just collecting interactions. The overuse of 'connection' has stripped it of its authenticity. What should be a foundation for shared goals and creative synergy has become a fleeting, transactional exchange.

For those of us who genuinely seek meaningful relationships, it is vital to identify and engage with individuals who value depth and sincerity over shallow engagement. True collaboration requires mutual commitment, shared vision, and trust, not just empty words and passive exchanges.

If the creative industry is to reclaim the integrity of 'connection,' we must redefine it. It should be about real conversations, genuine opportunities, and collaborations that inspire and lead to something tangible. Only then can we restore meaning to the word 'connect' and build relationships that truly matter.